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The history of the company dates back to
1934 when Mr. Rod Hawkins started his business in North London.
During the ensuing years, the company's activities have all
related to the automotive trade and have included car repairs,
the production of parts for major car manufacturers, the manufacture
of car accessories such as seat covers, radiator blinds et,
and car dealerships.
1952 was a key year in the company's history - this is when
Mr. Hawkins met George Fevrier, a Belgian chemist who had
developed some unique formulations for compounds. A deal was
subsequently concluded with Monsieur Fevrier for the exclusive
world-wide rights and a range of products based on these formulations
was developed for the Automotive trade. These were then marketed
under the Farécla brand - Farécla being an amalgamation of
French words meaning "shining" & "bright".
In 1953 the first Farécla products were launched in the UK
and in 1954 Farécla started exporting to Finland, the Netherlands
and New Zealand. Since then the company's sales have grown
steadily in the UK as well as internationally and today Farécla
products are distributed across all 5 continents to more than
100 countries via a network of 52 International Business Partners.
In 2001, the parent company made a strategic decision to withdraw
from Car Dealerships to concentrate on the development of
the Surface Finishing business. A new management team was
appointed, a strategic review was carried out and a new business
plan formulated to grow the business over the years ahead.
In addition to continuing our on-going investment in research
and development to create products of excellence for the automotive
trade, the company is now also marketing products to meet
the needs of the Marine-Industrial and consumer Car Care sectors.
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